We’re an early stage venture firm that invests in the future of healthy foods and products.

How we work

We play in the white space.

We’re interested in what’s transformative, not just what’s trending. We identify charismatic products that fill overlooked market gaps and disrupt complacent categories.

Belliwelli Founders

We bet on talent.

We partner with entrepreneurs whose vision is matched by their drive — who infuse their products with their passions to develop beloved brands that endure.

We accelerate businesses.

Food and Retail

We draw on trusted relationships with best-in-class suppliers, distributors, and retailers to create new opportunities for our brands, whether we’re capturing shelf space or headspace.


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